November 10, 2026 · CartAbandon team · 3 min read
Abandoned cart software pricing compared by billing model
Abandoned cart software pricing comes in four shapes: by contact count, by message, as a share of recovered revenue, or as a flat plan. Entry prices run from about 25 USD per month for email only to 149 USD per month and up once texts and WhatsApp are included. The sticker price is rarely what you pay. The billing model decides whether your bill grows with your list, your texts, or your success.
Which pricing model fits your store
- Mostly email, small list. Contact-based email platforms are cheapest. Rejoiner lists 25 USD per month for up to 1 000 contacts with unlimited sends.
- Texts carry your recovery. Per-message billing grows with every reminder, and carrier fees come on top. A plan with texts included is easier to forecast.
- You want cost tied to results. Revenue-share billing, such as Recapture's recovered-revenue basis, rises when recovery works.
- You want one number every month. A flat plan from CartAbandon starts at 49 USD per month, or 24 USD billed yearly, with 250 to 15 000 SMS included.
The four billing models and what each one costs
All figures were checked on the vendors' pricing pages between 2026-10-31 and 2026-11-10. Prices change, so confirm before you buy.
| Billing model | Example vendor | Listed price | What grows your bill |
|---|---|---|---|
| Per contact | Rejoiner | 25 USD per month at up to 1 000 contacts, unlimited email | List size |
| Per contact, email and SMS separate | Privy | Email 30 USD up to 1 500 contacts, 60 USD at 2 001 to 3 000, 105 USD at 5 001 to 6 000 | List size, plus an SMS tier |
| Tiered by channel and recovered revenue | Recapture | Cart Recovery 39 USD, plus Email 58 USD, plus SMS 59 USD per month | Recovered revenue over the prior 30 days |
| Per message | Rejoiner texts | 0.015 USD per text plus carrier fees | Every text sent |
| Flat plan | CartAbandon | 49 to 999 USD per month, half that billed yearly on Starter to Growth | Only a plan change |
Read the table by asking one question. What happens to my bill when the thing I want more of goes up? More subscribers raise a contact bill. More reminders raise a per-message bill. More recovered revenue raises a revenue-share bill. Only a flat plan stays put until you pick a bigger one.
A worked monthly example
Take a store with 5 500 email contacts that sends 1 500 recovery texts and many cart emails each month. These are list prices, not a quote, and each vendor may bill differently at your volume.
- Privy email tier. The 5 001 to 6 000 contact band lists 105 USD per month for email. Texts are a separate tier on top.
- Recapture. Cart Recovery plus Email is 58 USD and the SMS tier is 59 USD, so 117 USD per month if you want both channels.
- Rejoiner texts. 1 500 texts at 0.015 USD is 22.50 USD, before carrier fees, plus the contact-based platform fee at your list size.
- CartAbandon Growth. 149 USD per month, or 74 USD billed yearly, with 1 000 texts and 1 000 WhatsApp messages included, and email on every plan.
The point is not that one line wins. For a store with a small list and email only, the contact-based platforms are cheaper. The point is that the lines move differently. If your list doubles for a launch, the Privy figure steps up and the CartAbandon figure does not. If recovery doubles, the revenue-share figure rises and a flat plan does not.
Questions to ask before you buy
- How many contacts, texts and carts will I have in six months, not today?
- Are carrier fees included in the text price?
- Does the plan include the channel my shoppers answer on, email, text or WhatsApp?
- Does the bill follow recovered revenue?
- Can I see why each message was sent? CartAbandon's AI decision engine logs the reason per cart.
- What does it cost to leave? Check contract length. Rejoiner states no long-term contracts and CartAbandon starts with a 14 day trial without a card.
Where to go from here
If you already know which tool you pay, the matching comparison shows the numbers side by side: Rejoiner alternative, Recapture alternative, Privy alternative, Klaviyo alternative. For the full shortlist by platform, see the best abandoned cart app for Shopify roundup. To see what your own store loses each month, use the estimate above and check the CartAbandon plans.
FAQ
How much does abandoned cart software cost?
Entry prices start near 25 USD per month for email-only platforms and 39 to 59 USD per month for cart recovery tiers. Plans with texts and WhatsApp included start at 49 USD per month on CartAbandon, rising to 999 USD per month at the top.
Is abandoned cart software worth the price?
It pays off when recovered orders exceed the monthly bill. At a 149 USD plan, a store needs only a few recovered carts at a typical order value to cover it. Use the estimate on this page with your own order data.
Is it cheaper to bill per contact or per text?
Per contact is cheaper for email-heavy stores with small lists. Per text is cheaper for few reminders. Once texts are your main channel and carrier fees apply, a plan with texts included is easier to forecast.
Does abandoned cart software include SMS?
Some do and some sell it as a separate tier. Recapture lists texts as a separate plan tier, Rejoiner bills 0.015 USD per text plus carrier fees, and CartAbandon includes texts in every plan up to its limit.
