Abandoned cart recovery calculator for your store
The abandoned cart recovery calculator estimates two numbers: the revenue your store loses to abandoned carts each month, and the share of it you can realistically win back. Enter monthly orders, average order value and platform. It uses conservative benchmarks and shows every step of the math.
Four inputs give you a first estimate in seconds
You only need to know a few numbers about your store. The first three are required. The rest have sensible defaults that you can change if you know your own figures.
| Input | What it means | Default if you skip it |
|---|---|---|
| Monthly orders | Completed orders in a normal month | Required |
| Average order value | Revenue divided by orders, in USD | Required |
| Platform | Shopify, WooCommerce, Magento or other | Detected from your store URL |
| Abandonment rate | Share of carts that never become orders | 70 percent |
| Reachable share | Share of abandoners you can legally contact (email, phone, push permission) | 30 percent |
| Recovery rate per flow | Share of reachable carts that come back and buy | Benchmark per flow, see below |
The abandonment default comes from public research. Industry studies such as Baymard Institute report an average cart abandonment rate of about 70 percent. If your analytics show a different number, use yours.
The reachable share matters most. You can only send a recovery message to a shopper who left a contact and gave consent for that channel. Many visitors leave before they type an email, so this share is often well under half.
The formula is simple, so you can check every number
The calculator works in three steps. Nothing is hidden.
- Lost revenue. Sessions that reach the cart, times the abandonment rate, times average order value. If you only know orders, the calculator works backward: carts reaching the cart page equal orders divided by (1 minus the abandonment rate).
- Recoverable revenue. Abandoned carts, times the reachable share, times the benchmark recovery rate for each flow (cart, checkout, browse, failed payment, back in stock). Each flow has its own rate, because a shopper who reached checkout is closer to buying than one who only browsed.
- ROI multiple. Recovered revenue divided by your CartAbandon plan price for the month.
The result is an estimate, not a promise. We use conservative benchmark rates on purpose. A number that looks modest and turns out higher is more useful than a big number that never shows up. If you want to know what moves the inputs, read our guide on how to reduce cart abandonment.
A worked example shows the math from start to finish
Example store, assumed numbers. These are not results from a real customer. They show how the calculator works.
- Monthly orders: 1 000
- Average order value: 75 USD
- Abandonment rate: 70 percent (default)
- Reachable share: 30 percent (default)
- Assumed recovery rates: 4 percent for cart stage, 7 percent for checkout stage
| Step | Calculation | Result |
|---|---|---|
| Carts started | 1 000 orders divided by 0.30 | about 3 333 carts |
| Carts abandoned | 3 333 times 0.70 | about 2 333 carts |
| Lost revenue | 2 333 times 75 USD | about 175 000 USD |
| Reachable carts | 2 333 times 0.30 | about 700 carts |
| Split by stage (assumed) | 400 at cart stage, 300 at checkout stage | 700 carts |
| Recovered orders, cart stage | 400 times 4 percent | 16 orders |
| Recovered orders, checkout stage | 300 times 7 percent | 21 orders |
| Recovered revenue | 37 orders times 75 USD | 2 775 USD |
| ROI multiple on Growth, monthly billing | 2 775 USD divided by 149 USD | about 18.6 times |
Notice how small the recovered share is next to the lost revenue. That is normal. Most abandoned carts cannot be reached, and most reached shoppers still do not buy. The point is that the recovered part costs far less than it brings back.
This example store would enter about 700 carts into recovery flows each month. That fits the Growth plan (1 500 recovered-cart attempts per month). Starter covers 300 attempts. See all limits on the pricing page.
Three levers move your result more than anything else
- Capture contact earlier. A checkout that asks for email first turns more abandoners into reachable carts. An onsite exit intent popup can also collect an email before the shopper leaves.
- Add a second channel. Shoppers who gave SMS or WhatsApp consent can be reached when email goes unread. See how abandoned cart SMS works with consent.
- Fix failed payments. Declined cards are orders the shopper already wanted. A payment update message often recovers them without any discount.
Your ROI panel replaces estimates with measured numbers
The calculator is where you start. Once your store is connected, the estimate is no longer needed.
The ROI panel shows two figures every month: "Recovered this month" and "CartAbandon cost". Recovered revenue counts orders that came back through a recovery flow, split by flow and channel.
On Scale and Plus, holdout groups go one step further. A small random share of abandoned carts gets no recovery message. Comparing that group with the rest shows incremental revenue, meaning sales that would not have happened without CartAbandon. It is the honest answer to "would they have bought anyway?"
On Growth and up, A/B tests compare messages and delays, so you can see which version brings back more carts.
What the panel shows
- Recovered revenue this month, by flow and by channel
- Your plan cost for the same month
- Discount spend from recovery codes
- Incremental revenue from holdouts (Scale and Plus)
FAQ
Questions about abandoned cart recovery calculator
Is the calculator result a guarantee?
No. It is an estimate based on conservative benchmark rates and the numbers you enter. Your real result depends on your traffic, products, checkout and how many shoppers you can reach with consent. After you connect your store, the ROI panel shows measured numbers instead.
Where does the 70 percent abandonment default come from?
It comes from public research. Industry studies such as Baymard Institute report an average cart abandonment rate of about 70 percent across many stores. You can replace it with the rate from your own analytics.
Why is the reachable share so low?
Because you can only message shoppers who left a contact and gave consent for that channel. Many visitors leave before typing an email. CartAbandon only sends marketing messages to people with a recorded consent.
Do I need to sign up to use the calculator?
No. You can run one estimate without an account and see your total and the first flow. Create an account to see the full breakdown by flow and your recovery plan.
Does CartAbandon take a percent of recovered revenue?
No. Plans are a flat monthly or yearly price. There is no revenue share and no per-message bill. SMS and WhatsApp are included up to your plan limits.
How is incremental revenue measured?
It is measured with holdout groups on Scale and Plus. A small random group of abandoned carts gets no message, and the difference in purchases between that group and the rest is the revenue CartAbandon actually added.
See what your store is losing right now
Enter your store URL and two numbers. Your estimate is ready in seconds.