A WhatsApp abandoned cart message reminds a shopper about their cart in the app they already use every day. CartAbandon sends it only to shoppers who opted in, using approved message templates. WhatsApp is included from the Growth plan, with 1 000 to 15 000 messages per month and no per-message bill.
In many countries, people use WhatsApp more than texts or email. For those shoppers, a cart reminder in WhatsApp feels natural and gets read. It can show the product image, the price and a button back to the cart.
WhatsApp is popular in much of Latin America, Southern Europe, India, the Middle East, parts of Africa and Southeast Asia. Brazil, Mexico, Spain, Italy and India are common examples. In the US, shoppers lean more on texts, so abandoned cart SMS is often the better phone channel there.
CartAbandon picks the channel per shopper based on consent, country and time zone. You do not have to guess.
WhatsApp requires that businesses only message people who agreed to hear from them. CartAbandon follows that strictly.
The same consent rules cover GDPR, TCPA and CASL, and a data processing agreement is available in the panel.
Business messages that start a conversation on WhatsApp must use pre-approved templates. CartAbandon handles this for you.
If a shopper replies, the conversation can continue. Discount codes appear only when the decision includes an offer, and every code is unique and single use.
On Growth and up, the Recovery Brain decides per cart. It weighs consent per channel, customer type, cart value, country, time zone and abandonment stage.
| Shopper | Likely first step |
|---|---|
| Returning customer in Brazil, WhatsApp opt-in, high cart value | WhatsApp message soon after leaving, no discount |
| First visit in Spain, WhatsApp and email consent, price sensitive | WhatsApp reminder, then an email with a small offer if needed |
| US shopper, SMS consent only | SMS, no WhatsApp |
| Shopper with email consent only |
Every decision shows a plain-English reason under "Why this message", so you can check why WhatsApp was or was not used. You can also see all channels side by side on the channels page.
| Plan | Price | WhatsApp per month | SMS per month |
|---|---|---|---|
| Starter | 49 USD/mo or 24 USD/mo yearly | Not included | 250 |
| Growth | 149 USD/mo or 74 USD/mo yearly | 1 000 | 1 000 |
| Scale | 399 USD/mo or 199 USD/mo yearly | 4 000 | 4 000 |
| Plus | 999 USD/mo or 499 USD/mo yearly | 15 000 | 15 000 |
WhatsApp is not part of Starter. If you sell into WhatsApp-first markets, Growth is the plan to start on. Usage counts per billing period. At 80 percent use you see an upgrade prompt, and at 100 percent new WhatsApp sends pause while email keeps working within your recovered-cart attempts. Upgrading charges only the price difference right away.
Connect your store, set guardrails and turn on WhatsApp in your flows. It works on the Shopify abandoned cart app, on WooCommerce through REST API keys and on Magento through an integration token. One small async script runs on your storefront, and everything else runs on our servers.
FAQ
Yes. CartAbandon sends WhatsApp recovery messages only to shoppers with a recorded WhatsApp opt-in, kept separate from email and SMS consent.
No. WhatsApp starts on Growth with 1 000 messages per month. Scale includes 4 000 and Plus includes 15 000.
WhatsApp requires approved templates for business messages that start a conversation. CartAbandon drafts them in your brand voice and you review them before use.
It works best where shoppers use WhatsApp daily, such as Brazil, Mexico, Spain, Italy and India. In the US, SMS is usually the stronger phone channel.
Yes. Shoppers can opt out at any time, and the opt-out is recorded on the contact right away.
Enter your store URL and get a recovery estimate in about 20 seconds.
