FunnelKit alternative for WooCommerce abandoned cart recovery
If you want a FunnelKit alternative for WooCommerce abandoned cart recovery, CartAbandon is a hosted recovery platform that runs outside your WordPress site. Plans start at 49 USD per month, or 24 USD per month billed yearly, with 250 to 15 000 SMS included, recovery email on every plan and WhatsApp from Growth. FunnelKit is a WordPress plugin suite for funnels, checkout, and email and SMS automations, sold per site on a yearly license.
CartAbandon vs FunnelKit at a glance
FunnelKit (formerly WooFunnels) is a strong toolkit for stores that want to own their checkout: funnel builder, order bumps, upsells and an automations plugin that sends cart recovery email and SMS from inside WordPress. CartAbandon does one job. It recovers browse, cart and checkout abandonment and declined cards from a hosted panel, and it decides per cart whether a text, an email or nothing is the right move.
Prices below come from funnelkit.com/pricing as checked on 2026-10-25. FunnelKit lists intro prices for the first year and says renewals are at full price.
| FunnelKit | CartAbandon | |
|---|---|---|
| Where it runs | Plugin on your WordPress server | Hosted, connects to WooCommerce with API keys |
| Cart recovery email | Yes, from the Basic license (129 USD per year, 99.50 USD intro) | Yes, every plan |
| SMS follow-ups | Only on Automations or Professional licenses (149 and 399 USD per year, 99.50 and 199.50 USD intro), message fees from your SMS provider | Texts included, 250 to 15 000 depending on plan |
| Not listed on the pricing page | From Growth | |
| Billing | Yearly license per site, renewals at full price | Monthly or yearly, one plan price |
| Declined card recovery | Not described as a feature | Flow based on decline codes (Growth and up) |
| Funnels, order bumps, checkout design | Yes, a core strength | No, we do not replace your checkout |
| Mail delivery and upkeep | Your site sends the mail, you manage deliverability and updates | Handled for you |
| Platforms | WooCommerce | WooCommerce, Shopify and Magento on the same plans |
| How you start | Buy a license and install | Free revenue estimate for your store, then a paid plan |
What cart recovery really costs on a plugin and on a flat plan
Take a WooCommerce store with 1 500 orders a month that wants recovery email and SMS for abandoned carts. On FunnelKit that means a license that includes automations, 399 USD a year for Professional at full renewal price (199.50 USD in year one), plus the cost of the SMS itself from a provider, plus the SMTP or mail service that keeps your recovery email out of spam, plus the time to keep the plugin and WooCommerce updated.
On CartAbandon the same store fits Growth, 149 USD per month or 74 USD billed yearly (see current limits on the pricing page), with texts, email, WhatsApp and the AI decision engine included. Over a year that is 888 USD on yearly billing, with no separate SMS or mail bills.
Here is the honest part. On sticker price FunnelKit is cheaper, and if you already pay for a funnel builder, adding its automations is the lower-effort route. The gap closes when you count message fees, mail delivery and upkeep, and it reverses if you want declined card recovery and WhatsApp. Run your own numbers with the free estimate before deciding.
When FunnelKit is the better choice
FunnelKit is a good product, and for some stores it is the right one. Keep it, or pick it, when:
- You want to rebuild checkout and sales funnels. Order bumps, one-click upsells and custom checkout pages are what it is built for, and we do not do that.
- You want one license on your own site. Some owners prefer a plugin they control over a hosted service.
- Email is enough. If you only need cart recovery email, the Basic license at 129 USD per year is hard to beat on price.
- You have a developer. Plugin updates, mail delivery and SMS provider setup are routine work for a technical team.
Many stores split the work. FunnelKit keeps checkout and funnels, and CartAbandon runs recovery across email, SMS and WhatsApp. If you do that, turn off the FunnelKit abandoned cart automations so nobody gets two messages for one cart.
Where CartAbandon works differently
Nothing to install, update or keep out of spam
CartAbandon connects to your store with API keys and sends from its own infrastructure. Your WordPress site does not send mail, so a plugin conflict or a slow host does not stop recovery messages. See the WooCommerce abandoned cart plugin alternative page for the setup.
Texts and WhatsApp included in the plan
You do not need a second account with an SMS provider or per-message math. Texts and WhatsApp messages are part of the plan up to its limit, and the abandoned cart SMS page shows how consent and quiet hours are handled.
Not every cart gets the same message
CartAbandon reads the cart first: customer type, cart value, past discount use, consent per channel, stock and time zone. The AI cart recovery decision engine logs the reason for each choice, so you can see why a shopper got an email and not a code.
Declined cards treated as a payment problem
A declined card is not a pricing objection, so a discount does not help. On Growth and up, CartAbandon sends a secure payment update link matched to the decline code. Read more about failed payment recovery.
How to move cart recovery off FunnelKit
- Note your license dates. Check when the FunnelKit license renews so you switch at a sensible point.
- Write down your baseline. Pull 90 days of cart recovery results: emails sent, orders recovered and revenue.
- Connect WooCommerce. Add the store with API keys. No plugin to install.
- Keep your consent. CartAbandon reads the consent your store holds and records source and time per contact and channel.
- Set guardrails, then switch. Maximum discount, minimum margin, quiet hours. Turn on CartAbandon flows and disable the FunnelKit cart automations on the same day.
Stores that usually switch, and stores that should stay
| Your situation | Better fit | Why |
|---|---|---|
| WooCommerce store that wants SMS and WhatsApp recovery without a second provider | CartAbandon | Texts and WhatsApp included in the plan |
| Store tired of plugin updates and mail deliverability | CartAbandon | Hosted, nothing on your server |
| Store losing orders to declined cards | CartAbandon | Decline-code recovery in the same panel |
| Store that wants a custom checkout, bumps and upsells | FunnelKit, or both | Funnels are its core |
| Store that only needs basic cart recovery email on a budget | FunnelKit Basic | Lowest sticker price |
For the wider field, see our roundup of the best WooCommerce abandoned cart plugins with yearly cost for each option.
FAQ
Questions about funnelkit alternative
What is the best FunnelKit alternative for abandoned carts?
For abandoned cart recovery, CartAbandon is a hosted alternative with flat plans from 49 USD per month, texts and email included and WhatsApp from Growth. If you want funnels and checkout design as well, CartFlows is the closest like-for-like plugin. Keep FunnelKit when checkout optimization is the main goal.
How much does FunnelKit cost?
FunnelKit lists yearly licenses on funnelkit.com/pricing. Basic is 129 USD (99.50 intro), Professional with automations and SMS follow-ups is 399 USD (199.50 intro), and Elite is 599 USD. The page says renewals are at full price. SMS message fees are separate.
Does FunnelKit include SMS for abandoned carts?
Only on licenses that include automations, such as Professional and the Automations plan. You connect your own SMS provider, so message fees are billed separately. On CartAbandon, texts are included in the plan up to its limit.
Is FunnelKit worth it for a small WooCommerce store?
If you want funnels, order bumps and upsells, yes. If you mainly want cart recovery messages, a license plus SMS fees plus mail delivery work can cost more than a hosted plan. Compare the yearly total, not the license price.
Can I use CartAbandon and FunnelKit together?
Yes. Keep FunnelKit for checkout and funnels, and let CartAbandon run cart, checkout and declined card recovery. Disable the FunnelKit abandoned cart automations when you switch so a shopper never gets two messages about the same cart.
See what your store loses before your next renewal
Your estimate shows recoverable revenue by flow and channel, and which plan fits your order volume.