DS
Second order, 46 USD cart, email only
Email
in 2 hours
No discount
Why this message. Small cart from a repeat buyer. A reminder written in the store's voice is enough, so no code goes out.
Abandoned cart email written and timed for each shopper
An abandoned cart email reminds a shopper about the items they left and helps them finish the order. CartAbandon writes each email in your brand voice, times it per shopper, and adds a discount only when the shopper needs one. Every email carries one-click unsubscribe and goes only to people with recorded consent.
The same email to everyone wastes margin and misses sales
Most stores send one abandoned cart email sequence to every shopper. It goes out at the same hour, with the same words and often the same coupon.
That costs you two ways. A loyal customer who was going to buy anyway gets 15 percent off and you lose margin. A first-time visitor who is comparing prices gets a plain reminder and buys somewhere else. Industry studies such as Baymard Institute report that about 70 percent of online carts are abandoned, so small mistakes here add up fast.
CartAbandon looks at each cart before it writes anything.
Emails sound like your store, not like a template
When you connect your store, the AI reads your brand voice settings and product data. It then drafts recovery emails that match how you already talk to customers.
Each email can include:
- The exact items left in the cart, with images and prices
- A clear button back to a restored cart or checkout
- A short reason to come back that fits the product (fit, stock, delivery time)
- A unique single-use code, only if the decision includes an offer
- Your sender name and footer, plus one-click unsubscribe
You review and edit every draft before a flow goes live. AI-written messages count toward a monthly cap per plan: 300 on Starter, 1 500 on Growth, 6 000 on Scale and 25 000 on Plus. Email sends themselves are unlimited within your recovered-cart attempts.
Sequence timing adapts to the shopper, not the clock
A recovery sequence is a short series of messages that stops the moment the shopper buys. Here is how CartAbandon builds one.
- Trigger. A known shopper leaves a cart or checkout. Checkout abandonment usually fires sooner, because the shopper was closer to paying.
- First message. The starting delay is short for high-intent shoppers. On Growth and up, the Recovery Brain sets the delay per cart, from minutes to days. A returning customer might get a note in 20 minutes. A first-time browser might get one after 4 hours.
- Channel check. If the shopper also agreed to texts, the Brain may choose abandoned cart SMS for the first touch and email for the second.
- Follow-up. A second email goes out only if the first one did not bring the shopper back. Frequency caps keep the total low.
- Stop rules. The sequence ends when the order is placed, the shopper unsubscribes, or the cap is reached.
Quiet hours follow the shopper's time zone, so emails land when people actually read them. On Growth and up you can A/B test subject lines, copy and delays.
A discount goes out only when it changes the outcome
Discounts are the most expensive part of cart recovery. CartAbandon treats them as a last resort, not a default.
| Shopper | What the email does |
|---|---|
| Returning customer with a high cart value | Reminder with no discount |
| VIP or a cart full of sale items | No discount, ever, if you add them to a no-discount list |
| First visit, price sensitive, discount history | Email with an offer, such as 10 percent off or free shipping |
| Card declined at payment | Payment update email with a secure link, no discount |
Your guardrails always come first. You set the maximum discount, a minimum margin and no-discount lists. Codes are unique and single use, so they cannot be shared on coupon sites. Every decision is logged with a plain-English reason under "Why this message".
Want examples you can copy? Read our abandoned cart email templates with notes on when to add an offer.
Every email is legal to send and easy to leave
Recovery emails go only to shoppers with recorded consent. CartAbandon stores the consent source and time for each contact, so you can show where it came from.
- One-click unsubscribe in every email, handled automatically
- Rules for GDPR, CAN-SPAM and CASL applied per shopper
- Payment-failure notices kept separate from marketing emails
- A data processing agreement available in your panel
You see what the emails earned against what they cost
The ROI panel shows "Recovered this month" next to your CartAbandon cost. On Scale and Plus, holdout groups compare shoppers who got recovery emails with shoppers who did not. That shows the revenue you would not have earned otherwise, instead of counting every click as a win.
Email works on every plan, starting with Starter at 49 USD per month or 24 USD per month billed yearly. See all flows on the abandoned cart software page.
FAQ
Questions about abandoned cart email
How many abandoned cart emails should I send?
About two or three is typical. CartAbandon sends the next email only if the last one did not bring the shopper back, and frequency caps keep the total low.
When should the first abandoned cart email go out?
It depends on the shopper. High-intent shoppers often hear from you within an hour. Browsers may get a note hours later. On Growth and up, the Recovery Brain sets this delay per cart.
Should every abandoned cart email include a discount?
No. Returning customers and high-value carts usually buy without one. CartAbandon offers a discount only when the shopper's signals suggest it will change the outcome, and always inside your margin limits.
Can I edit the emails the AI writes?
Yes. Every draft is editable before a flow goes live, and you can change the brand voice settings at any time.
Does every email have an unsubscribe link?
Yes. Every email includes one-click unsubscribe, and the request is recorded on the contact right away.
Find out what your cart emails could recover
Enter your store URL and see a recovery estimate in about 20 seconds.