October 25, 2026 · CartAbandon team · 4 min read
Best exit intent popup software for Shopify, compared by cost and follow-up
The best exit intent popup software for a Shopify store depends on what happens after the popup. If you only want an email capture box, OptiMonk has a free plan for up to 10 000 pageviews a month and Privy starts at 24 USD per month for popups alone. If you want the popup to sit inside a full recovery system with email, SMS and WhatsApp follow-up, CartAbandon includes an exit-intent offer on every plan from 49 USD per month, or 24 USD per month billed yearly.
Which exit popup tool to buy, by store type
Shopify has no built-in exit intent popup, so you need an app. Most roundups rank apps by template count. A better question is what you pay as traffic grows, and what happens to the email address once you have it, because a captured address with no follow-up is just a list nobody mails.
- Small store, under 10 000 pageviews a month. Start on a free plan such as OptiMonk Free. Do not pay for popups before you know your traffic.
- Store that already runs Klaviyo or another email tool. Pick a popup tool priced on pageviews and send contacts to the tool you have.
- Store that wants popups plus email and SMS in one place. Privy bundles them, with SMS priced by credits.
- Store with more cart abandoners than newsletter signups. Use an exit offer that is tied to recovery, so a shopper who leaves with a full cart gets a cart reminder and not only a welcome code. That is what the exit intent popup in CartAbandon does.
Exit intent popup software for Shopify side by side
Prices come from each vendor's public pricing page, checked on 2026-10-25. Popup tools mostly bill by monthly pageviews, so cost rises with traffic even when conversion does not.
| Tool | What it is | Price | Billed on | Best for |
|---|---|---|---|---|
| OptiMonk | Popup and onsite message builder | Free for 10 000 pageviews, Essential from 19 USD per month yearly (29 monthly), Growth from 69 yearly (99 monthly) | Pageviews | Small stores testing popups |
| Privy | Popups with email and SMS | Popups and displays from 24 USD per month for 10 000 views, email plans from 30 USD per month | Pageviews, or mailable contacts on email plans | Stores that want one tool for capture and email |
| Justuno | Popups, promotions and product recommendations | Lite 59 USD per month for up to 10 000 visitors, Done-For-You 299 USD per month for up to 20 000 visitors | Visitors | Brands that want onboarding or a managed service |
| CartAbandon | Cart, checkout and declined card recovery with an exit offer | 49, 149, 399 and 999 USD per month, half that billed yearly | Flat plan by store size | Stores where the goal is recovered orders, not list size |
Rivo, Zippy and other popup apps are also in the Shopify App Store. We left them out of the table because their pricing changes often and we could not verify it this week.
What a popup tool costs as traffic grows
A store with 60 000 pageviews a month sits above OptiMonk's free limit. On the Essential plan range (20 000 to 50 000 views) it needs the next tier, Growth, from 69 USD per month billed yearly. On Privy's popups-only plan the cost climbs by view tier as well. On Justuno, 60 000 pageviews is a different bill again because it counts visitors.
The pattern is the same everywhere. You pay more when more people visit, whether or not the popup recovers anyone. CartAbandon is priced by store size instead, so the exit offer does not add a per-view charge. Compare plans on the pricing page and use the free estimate to see what recovery could add for your store.
The honest limit: a popup-only tool can be cheaper if all you need is a newsletter box. Our exit offer is built for shoppers with something in the cart, not for list growth on a blog page.
What to check before you buy
- Mobile behavior. Much of your traffic is on phones, where there is no mouse to track. Ask how the tool detects exit on a phone and whether the popup blocks the checkout button. A full-screen box on mobile can also hurt how Google sees the page.
- Consent. If the popup collects a phone number, it needs a clear consent checkbox you can show in an audit. Look for stored source and timestamp, not only a tick box.
- Discount discipline. A popup that gives 10 percent to everyone trains shoppers to wait for it. Look for rules by cart value and customer type.
- Follow-up. The popup is the first touch. What sends the second message to a shopper who left without buying? See abandoned cart email for what a good sequence looks like.
- Where answers beat offers. Some visitors leave because a question went unanswered, such as shipping time. A site assistant like an AI chatbot that answers visitor questions and captures leads can catch those before a discount is needed.
Our pick, and where we are not the right choice
Choose OptiMonk Free if you are testing popups on a small store. Choose Privy if you want capture, email and SMS in one tool and your traffic is modest. Choose Justuno if you want a managed program and have the budget. Choose CartAbandon if your real problem is shoppers who leave with a cart, and you want the exit offer, email, SMS, WhatsApp and declined card recovery on one plan.
FAQ
What is the best exit intent popup for Shopify?
There is no single best. OptiMonk Free suits small stores, Privy suits stores that want popups with email and SMS, and Justuno suits brands that want a managed service. CartAbandon suits stores that want the exit offer tied to cart, checkout and declined card recovery on one flat plan.
Does Shopify have a built-in exit intent popup?
No. Shopify themes and the admin do not include exit intent detection, so you need an app from the Shopify App Store or a recovery platform that includes an exit offer. Check how the app detects exit on mobile, since there is no mouse cursor on a phone.
How much do exit intent popup apps cost?
Prices range from free to several hundred dollars a month. OptiMonk has a free plan for 10 000 pageviews and paid plans from 19 USD per month billed yearly. Privy popups start at 24 USD per month and Justuno Lite is 59 USD per month. Most scale with traffic.
Do exit intent popups work on mobile?
They can, but not with mouse tracking. Mobile tools rely on signals such as fast scroll toward the address bar, back intent or inactivity. Test on a real phone, check that the popup does not cover the checkout button, and show it only once per visit.
Do exit intent popups hurt SEO?
Full-screen popups that cover content on mobile right after arrival can hurt how Google sees the page. A popup triggered when the shopper is leaving, or a small slide-in, is a lower risk. Keep it easy to close and avoid showing it on landing from search.
