Shopping Cart abandonment emails – The perfect blueprint [Infographic]

Rejoiner have just released a new infographic detailing the blueprint for a perfect cart abandonment email.

Top tips include product photos, making it easy to contact you, and creating a high visibility call-to-action.

Other tips, such as sending the email from somebody with real name are important as well I think. The more personable and helpful you make your cart abandonment emails, the more likely people are to take you up on the offer.

A top performing cart abandonment email can bring in over $6 of revenue each. Whereas emails which aren’t as well thought out bring in much less revenue.

This infographic illustrates the point that when you buy shopping cart recovery software, the design and creative, isn’t just an afterthought. It needs to be well planned, well designed, and constantly A/B tested to maximise yield.