What is shopping cart abandonment and cart recovery software?

Cart abandonment is where online shoppers will put something in a shopping cart online, and then not complete. Did you know 68% of people who put something in a shopping basket online, don’t complete their order.

That’s astonishing, isn’t it?

You’d hardly go into the supermarket, fill your trolley up and then decide that you’re going to leave it in an aisle! It’s just something which never happens in real life. But it’s a big issue online!

So what can you do about it?

Some bright sparks in the software industry will help you solve cart abandonment. Their cart recovery software works like this:Cart recovery example email - Office shoes

  1. Customer leaves something in their shopping cart, half way through buying. They get distracted by their phone, dog, baby… whatever. Usually they’d forget and wouldn’t come back to buy.
  2. The software emails that shopper, reminding them of the goods in their basket.
  3. A significant proportion come back to the site and complete their order!
  4. Ching ching ching! Happy you! And happy bosses!

Without cart recovery software you’re leaving money on the table

You’re not going to find anything which will boost your bottom line as quickly as cart recovery software. It brings back sales which you thought never existed. SalesCycle, the leading cart recovery software provider, showed me how Monsoon had raised their sales by 4.3% and Sony in the region of 8%.

You’d be crazy not to have this software!

How much does this software cost?

If you’re a small company, you can get this software very affordably.

If you’re a larger company, you’ll be looking for an advanced solution with comes with account management  and optimisation. Pricing is typically based on a CPA (Cost-Per-Acquisition) basis. In practice, that means you’ll pay a percentage of the sales recovered. They won’t tend to charge until you’ve exceeded a certain limit. So it’s free until you’ve profited from it.

That percentage is typically subject to negotiation.

The only real cost for you is the implementation. Most software providers use a simple javascript tag to add to your website. Integrating with your ESP (Email Software Provider) can take some time as well. However, it’s something your technical team (and theirs) can deal with fairly quickly. Implementation is a minor hassle – but it’s certainly worth it.

Next steps

Hire me, if you’re a big company. I can advise you on which software provider you should choose, best practice, the implementation process and how to monitor if you’re getting a good deal.

If you’re smaller, have a look at the guide: which cart recovery software should you buy? It’ll show you all your options and help you make the right decision.

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